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21st Century Spas
concept outline
13 half-hour episodes from
Keen EYE Pictures


Concept
21st Century Spas is devoted to a totally new spa experience. The show will highlight a mind-body-spirit connection.

21st Century will focus on:
* high adventure
* historical and unique therapies
* beautiful architecture
* exotic vistas


Program Format
21st Century Spas will profile a different world class spa, it’s therapies, architecture and surrounding geographical highlights each episode.

SEGMENT I (TRT 1:00)
:30 sec. teaser

Host NICOLE DONATELLI, will introduce the spa, the therapies, and the adventure while kyaking down a raging river, or bathing in a mud filled sarcofagus.


:30 sec opening montague


Shots of NICOLE enjoying mountain climbing, non-traditional therapies, gourmet food, snow shoeing and other activites in a variety of exotic locations.


Break #1


SEGMENT II (TRT 8:30)

:15 sec. Break Bumper

Bumps will match the show logo-the labyrinth. A small, bright light will travel along the inner paths of the labyrinth until it comes to rest in a junction. The light then swells to reveal the segment title. In this case, the name of the spa.

3:00 min. Spa Introduction

This segment introduces the spa, it’s archetecture and location in the world.

5:15 min. Adventure Experience

NICOLE rides the white water, goes on a bike trek through the mountains, or goes on a jungle safari.


Break #2

SEGMENT III TRT (7:00)
:15 sec. Break Bumper

A small, bright light will travel along the inner paths of the labyrinth until it comes to rest in another junction. The light then swells to reveal the segment title.


2:45 min. Therapy # 1 Experience

NICOLE makes the therapuetic experience fun and real as she laughs out loud when she hears that her therapist is a horse! It’s called equestrian therapy. That’s right, horses involved in therapuetic treatments!

:15 sec. Break Bumper

A small, bright light will travel along the inner paths of the labyrinth until it comes to rest in another junction. The light then swells to reveal the segment title.



2:45 min. Therapy # 2 Experience

A mud bath in an Egyptian mummy’s sarcofagus?! Wow! Nicole has a blast and so does the audience!


:15 sec. Break Bumper

A small, bright light will travel along the inner paths of the labyrinth until it comes to rest in another junction. The light then swells to reveal the segment title.



1:45 min. Additional Therapy Options

Ok, the therapies were great, but wait! There are more! NICOLE runs through an overview of the many therapies available at the spa of focus.

Break #3


SEGMENT IV TRT (6:30)

3:15 min. Spa Overview

NICOLE reviews the entire spa experience.

:15 sec. Break Bumper

A small, bright light will travel along the inner paths of the labyrinth until it comes to rest in another junction. The light then swells to reveal the segment title.


1:30 min. Spa Visit Planner Tips

NICOLE really shines as a spa vacation planner. Her openness and insightful tips demystify the spa experience and encourage even the most timid to try the spa experience for themselves.

1:00 min. Preview of next week/Sign off

:30 sec. Credits and Disclaimers



21st Century Spas
concept outline
13 half-hour episodes from
Keen EYE Pictures